Yesterday, I arrived to my office with no internet service, and as I wrote this three hours later, on standard college rule loose leaf, we were still waiting for the green light of connectivity. Two of us plus the actual serviceman were squinting bleary eyed at our phones searching for some sort of
time killer/ entertainment. However, one lucky lady found a two month old copy of Cosmo in her desk. This got me thinking about the power of glossy, page flicking, magazine spine smelling print. I’ve long been a vocal fan of why magazines must survive, and today my Twitter feed is alive with talk of new technology, social streams, and data feeds. Here are a few ways in which the glass screen clearly can not compete with the printed magazine.
Bookmarking vs Tear out: It seems everyone today is touting the power of Pinterest. The future is curated content for when you want to browse, coupled with the suggestions of your friends. I too have gone on frenzies pinning every outfit, faux fur throw, sock shoe pairing, and two toned sofa I want to replicate. It’s helpful since my bookmarks were about to bulge out of their virtual folder. But, I also have a real paper folder that holds a fully dogearred picture of a kitchen I one day plan to somewhat recreate. It is a mixture of Alice and Olivia and Alice in Wonderland courtesy of a back issue of House Beautiful. I have no idea what issue it is from, but it is a reminder scrap for the day I decide to redo a house, as a grown up.
By the Glow of the Night Light: There are a number of studies and articles (printed and digital alike) aimed at helping our sleep deprived society, which say: a glowing screen signals your mind to wake up; hence, you won’t fall asleep anytime soon. However, nothing gets me excited for bed time like a new monthly issue. I’ll curl up and start reading the editor’s letter like the start of a novel. The editorial spreads have often influenced what I wear in that night’s dreams (no joke!) and subscription cards make the perfect bookmark.
The Secret Source: What was your first real magazine subscirption? Mine was Girls’ Life (sorry Scholastic you don’t count). I even got the subscription carried over when we moved to Australia! Some issues were fun frivolous hair ideas and Lip Smacker samples. But once every year there was the issue that held all of the secrets, that you stored in my bedside table and was knowingly folded and bent. It explained why you wanted to scream at your BFF, how to secretly shave your legs, acne treatments from toothpaste, and how long exactly this new “situation” ws going to last. I’m not up to date on what the new tween/teen magazine is, but for the sake of the Bieber fan base I hope there is one. Sneaking off to the computer late at night is not nearly as comforting as flipping to familiar p. 23.
Inspiration Boards: Thanks to every fashion blog and website, I know you make beautifully inspiring spreads for the digital screen. But what about when you don’t want to copy, right click, crop, resize, and rotate. To me this is never as satisfying, but is more like the conclusion, to going to town on a stack of issues with scissors and a glue stick.
With the rise of cable news and online immediacy, the newspaper has to get creative to stay current, and a magazine will never beat Style.com for rapid runway coverage, but do you still believe there is a place for glossy, thumb flicking, corner turning, magazine print?
Images via Pinterest, we heart it, and google