Marie Claire Instagram Takeover

For the Spring 2016 show Jonathan Simkhai was given the opportunity to takeover the Marie Claire Instagram account. Prior to the show I worked with the Marie Claire social media team to plan content and photography. Throughout the day I provided content for the account and gained thousands of followers for the Jonathan Simkhai account.

Key Responsiblities:

–  Coordinate planning prior to the show date with the Marie Claire social media team.

– Provided backstage, show, and after party content for the takeover

View content here: Image 1, Image 2, Image 3, Image 4, Image 5

Style Me Pretty Guest Post

In April 2014 the Donna Morgan office had four newly engaged employees. Working in the wedding industry this was the perfect opportunity to give a behind-the-scenes peek at working in the industry and planning a wedding. A guest post with an in-studio shoot was provided to Style Me Pretty.

Key responsibilities:
– Wrote article
– Developed article content and format
– Interviewed fellow office brides

Creative Direction and Writing: Lisa Marie Jones
Public Relations: Leila Lewis
Photographer: Leila Brewster

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Read the full post here


Lover.ly Guest Post

As a member of the Lover.ly network Donna Morgan was able to contribute approved articles for publication on Lover.ly. Building upon the timely trend of neutral weddings I developed and wrote the post, “Tried and True: 3 Tips for Having a Neutral or All-White Wedding from Donna Morgan.”

Key Responsibilities
– Brainstormed and proposed article topics to advertising partner
– Wrote article
– Collected post imagery

 photo 9112db5c-b05f-482f-9383-6728ba0b8085_zps0bdcefbe.jpgRead the full post here


Donna Morgan Spring/Summer 2014

Donna Morgan’s Spring/Summer 2014 eCommerce shoot was held in-studio and included more than 80 styles. Following the on-figure photography, the team shot lifestyle images to use for marketing collateral such as emails, social media, looksbooks, and webpages. The lifestyle imagery captured in this shoot was a departure from the earlier editorial style photography, and was seen as a more modern representation of the brand for the new season.

Key Responsibilities
– Organized model castings
– Created story and style boards including hair, make-up and art direction
– Proposed and gained approval for all accessory selections
– On-set direction of team to achieve brand vision and maximize schedule

In-House Direction and Production: Lisa Marie Jones
Photography: Cecil Gilliard
Hair and Makeup: Facetime Beauty Concierge
Location: Fast Ashley’s Studio


Donna Morgan Collection Spring 2014

For Spring 2014 Donna Morgan Collection expanded their bridesmaid offerings to include the Little White Dress Collection. The advertising campaign was shot on location at Oheka Castle and was styled to portray different “real weddings.” The images were utilized for an editorial magazine produced by Hemmert Studio, which was put into much larger production than Spring 2013.

Key Responsibilities
– Partnered with stylist for model castings
– Brainstormed story and styling ideas with stylist and design team
– Partnered with PR on all aspects of production including transportation, accessories, and post-production
– Partnered with Hemmert Studio and copy writer for entire process of magazine creation and production

In-House Direction and Production: Lisa Marie Jones
Location: Oheka Castle
Photographer: Trent Bailey Photography
Stylist: Jacqueline Weppner for Merci New York
Hair and Makeup: Facetime Beauty Concierge
PR Production: Keri Levitt Communications


Donna Morgan 24/7

In 2013 Donna Morgan shot a lifestyle campaign showcasing the resort and spring collections. This was the first lifestyle campaign for the Donna Morgan Ready to Wear line, and aimed to portray the versatility of the Donna Morgan line for the 24/7 life of the consumer. The campaign was shot on location and published as a lookbook for PR and retail partners.

Key Responsibilities
– Partnered with stylist to organize model castings
– Developed story and style boards for brand approval
– Partnered with PR on all aspects of production including post-production
– Partnered with in-house creative team for entire process of lookbook creation and production

In-House Creative Direction and Production: Lisa Marie Jones
Location: Haven’s Kitchen
Stylist: Jacqueline Weppner for Merci New York
PR Production: Keri Levitt Communications


Donna Morgan Collection Spring 2013

Spring 2013 was Donna Morgan Collection’s entry season into the bridal industry. An editorial campaign was produced depicting several different “real wedding” scenarios. These images were produced into a hard cover book delivered to retail partners and for PR purposes. This campaign garnered a great deal of press within the wedding industry, solidifying the brand as an industry player prior to their first bridal market.

Key Responsibilities
– Partnered with stylist for model castings
– Brainstormed story and styling ideas with stylist and brand team
– Partnered with PR on all aspects of post-production
– Partnered with in-house creative team for entire process of book creation and production

In-House Direction: Lisa Marie Jones
PR Production: Keri Levitt Communications
Location: The Surrey Hotel
Photographer: Trent Bailey Photography
Stylist: Jacqueline Weppner for Merci New York
Hair and Makeup: Facetime Beauty Concierge