In 2013 Donna Morgan shot a lifestyle campaign showcasing the resort and spring collections. This was the first lifestyle campaign for the Donna Morgan Ready to Wear line, and aimed to portray the versatility of the Donna Morgan line for the 24/7 life of the consumer. The campaign was shot on location and published as a lookbook for PR and retail partners.
– Partnered with stylist to organize model castings
– Developed story and style boards for brand approval
– Partnered with PR on all aspects of production including post-production
– Partnered with in-house creative team for entire process of lookbook creation and production