Donna Morgan Collection Spring 2013

Spring 2013 was Donna Morgan Collection’s entry season into the bridal industry. An editorial campaign was produced depicting several different “real wedding” scenarios. These images were produced into a hard cover book delivered to retail partners and for PR purposes. This campaign garnered a great deal of press within the wedding industry, solidifying the brand as an industry player prior to their first bridal market.

Key Responsibilities
– Partnered with stylist for model castings
– Brainstormed story and styling ideas with stylist and brand team
– Partnered with PR on all aspects of post-production
– Partnered with in-house creative team for entire process of book creation and production

In-House Direction: Lisa Marie Jones
PR Production: Keri Levitt Communications
Location: The Surrey Hotel
Photographer: Trent Bailey Photography
Stylist: Jacqueline Weppner for Merci New York
Hair and Makeup: Facetime Beauty Concierge

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