Donna Morgan’s Spring/Summer 2014 eCommerce shoot was held in-studio and included more than 80 styles. Following the on-figure photography, the team shot lifestyle images to use for marketing collateral such as emails, social media, looksbooks, and webpages. The lifestyle imagery captured in this shoot was a departure from the earlier editorial style photography, and was seen as a more modern representation of the brand for the new season.
– Organized model castings
– Created story and style boards including hair, make-up and art direction
– Proposed and gained approval for all accessory selections
– On-set direction of team to achieve brand vision and maximize schedule