Donna Morgan Spring/Summer 2014

Donna Morgan’s Spring/Summer 2014 eCommerce shoot was held in-studio and included more than 80 styles. Following the on-figure photography, the team shot lifestyle images to use for marketing collateral such as emails, social media, looksbooks, and webpages. The lifestyle imagery captured in this shoot was a departure from the earlier editorial style photography, and was seen as a more modern representation of the brand for the new season.

Key Responsibilities
– Organized model castings
– Created story and style boards including hair, make-up and art direction
– Proposed and gained approval for all accessory selections
– On-set direction of team to achieve brand vision and maximize schedule

In-House Direction and Production: Lisa Marie Jones
Photography: Cecil Gilliard
Hair and Makeup: Facetime Beauty Concierge
Location: Fast Ashley’s Studio

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